BRAND & MARKETING STRATEGY for the 0→1 and 1→2+ Shift

Fractional marketing services & consultancy for startups and scale-ups.

You’ve already built the thing. That’s major. Now, you’re at a pivotal inflection point.

You’re tackling that high-stakes transition from 0 to 1 or 1 to more where scrappy, early-stage marketing tactics aren’t quite cutting it — and you need a new plan to scale. That’s where I come in.

I connect the dots to ensure every channel and message works in lockstep to fuel brand awareness while driving measurable increases to your bottom line.

TL;DR

BRAND & MArketing Services

  • Whether you’re sitting on heaps of data or you’ve been operating entirely on gut instinct (no judgment) — I’ll run a deep-dive audit on your current marketing ecosystem. We’ll use those insights to map out a bespoke, 360 integrated plan with clear, bite-sized next steps so you know exactly what to execute next.

  • Your product is the solution; your brand is the story. Together, we’ll uncover the deeper "why" behind what you’ve built, transforming complex features into a clear, compelling messaging architecture that actually clicks with your customers and cuts through the noise.

  • The complete strategic blueprint and roadmap to scale your next product launch. I’ll help you dig into your ideal customer profile (ICP) research, nail down your core value propositions, and design a tailored media and distribution plan to hit the ground running.

  • Custom campaign frameworks designed to connect your brand, product, and growth pillars — even if you don't have those functions fully staffed yet. I’ll provide the channel planning, messaging hooks, and tactical game plans your team needs to build a healthy marketing ecosystem.

  • I’ll pinpoint the bright spots where AI can make your marketing workflows and tech stack more efficient — and then build the systems to get you started.

  • The operational playbook to structure, manage, and scale your marketing function. I’ll map out a centralized campaign calendar, design an organizational structure that makes sense for your budget, and provide the team mentorship needed to keep the whole machine running smoothly long after our handoff.

Hey, I’m Sammi.

and i’ve helped grow some cool a** brands.

Zola 〰️

Barneys New York 〰️

Skyscanner 〰️

Baked by Melissa 〰️

Brodo Broth Co. 〰️

Obsess 〰️

Elite World Group 〰️

Zola 〰️ Barneys New York 〰️ Skyscanner 〰️ Baked by Melissa 〰️ Brodo Broth Co. 〰️ Obsess 〰️ Elite World Group 〰️

I’ve spent 12+ years operationalizing growth for B2C and B2B2C brands, with a focus on founder-led brands. I scaled retail technology platform, Obsess, from a niche Series A startup into a category-defining SaaS brand that was ultimately acquired. I transformed mini cupcake company, Baked by Melissa, from a PR darling into a sustainable, full-funnel digital ecosystem.

My experience spans brand leadership and voice for Zola’s high-growth wedding marketplace, to architecting integrated digital strategies for global icons like Barneys New York and Skyscanner.

But, Enough About me.

I’m eager to learn more about what you need. Let’s connect.